NEWARK-MADE ELECTRIC TRUCK SHOWS WORTH Occupies Unique Place in Traffic in bse. Newark is putting out an automobilo truck that Is attracting favorable attention wherever there are men ho face the problem of transporting heavy articles long distances in the course of a single day. It is the Atlantic long-distance truck, an electric vehicle manufactured by the Atlantic Electric Vehicle Company, whose factory is at 893 Frellnghuysen avenue. The concern's own literature frankly says: "It Is only fair for us to state that the gasoline truck has a new Held of its own on the 100-mlle basis. In replacing horses, however, it is much more expensive I hull the electric truck," in commenting npon an investigation by the Massachusetts Institute of Technology, which gathered figures, conclusively that the horse can best be replaced by the electric truck." This applied for horse distances.
"While the horse ia cheaper for the lighter loads than the gasoline truck, the latter Is cheaper than the horse for heavy loads. But electrics arc cheuper than either," the report continues. Weight carried, distance covered on a single battery charge, saving in power, amount of depreciation. These are the obvious considerations in determining the relative efficiency of various electrical trucks. The habit the Atlantic has of making good lr.
each of the four respects appears, from the attitude of owners, to be i responsible for its growing ity. Reports on Atlantic performances places the operating radius" at not less than fifty miles on a single battery charge. Decidedly interesting trips have been reported to the local headquarters by various purchasers. Distances of 83.4 miles for the one-half-ton truck, fifty-seven miles for tho one-ton truck, eightynine miles for the three-and-one-halfton truck and 58.5 miles for the fiveton truck have been reported. IVlint I.tM'til OffmonNtriition Showed.
Tho five-ton truck mentioned was put in service for tho Amerlcun Sugar Refining Company for a demonstration over their route between tho Jersey City refineries and the Newark warehouse. Thirty-nino miles of the run were with a six-ton load and the remainder with the normal 10.000pound load. According to the performance sheet: "At the end of the Tun the chauffeur reports the battery as being lively. There were from seventy-five to eighty amperes left in the battery, being equal to about eleven or twelve further run. The eighty-nlne-mile run of the truck was over the streets of Elizabeth, Newark and Passaic, it was sent out by the factory.
For the first thirty miles it bore a full load, The remainder were covered with a weight equal to that of a good-sized i body. Another threo-and-one-half-ton vehicle owned by the General Electric Company ran sixty-one miles over the streets of Newark, Harrison and! Elizabeth on a single battery charge. Tho 83.1-mile trip was made In New Tork city, jnaking Itlker-Hegeinan drug store deliveries. In its course fifty stops I were made. A one-ton truck owned by A.
Silz, New York, made the fifty-seven-mile run, during the last tix of which it towed another truck, six or seven miles of voltage were jft in the batteries. One thing the Atlantic truck will never develop, and that is the speed There is no more placid existence than that of an Atlantic chauffeur. Ho simply can't go fast. Getters to the company from owners speak of an average rate of eight miles an hour by their machines. Big Electric Flatiron Features Street Parade Features of the industrial pageant held during the "Old Home Week" in Wilmington, were two immense electric floats, one being a monster Westingliouse electric Iron placed over the chassis of an electric runabout.
The boats told the story of electric heating appliances. The electric flatiron and electric appliances were introduced into pageantry here for the first time. Both the jumbo flatiron und the electrical devices operated by several people on a platform float were accurate reproductions of these appliances. The electric floats, according to the city officials and the 50,000 persons who viewed tho pageant, did much to make this pageant a success. Daughter to Christen the Electric Submarine The United States government's hew electric submarine, tho L-8, nearing completion In the Portsmouth navy yard, will bo equal in size to the (Herman boats which fight above and below water.
Mrs. John K. Sloane, daughter of Thomas Alva Edison, has accepted Secretary of the Navy invitation to name the new submersible. This vessel is the first submarine ever built to he equipped with the enlarged Edison storage battery. Ho! Ye Isaac Waltons! Electric Bait Catches The electric minnow, the summer fishing tales have it, is snaring bass, muskellunge and pike in huge hauls.
The new bait is intended for deep water trolling. The inventor conceived tho idea of the luminous bait by an examination of the stomachs of those fish, which disclosed the interesting fact that they consume fireflies and other phosphorescent insects. The new minnow is made of Ji, celluloid and a couple of pieces ot cedar. side is a miniature electric bulb which is connected by a fine insulated wire that is held in the line. Uniform Timekeeper Modern hotels find the master electric clock the only solution to flic time honored ioko about key wound hotel clocks, time stamps, service recorders and other devices, ull operating on different schedules.
One that the right timeon every recorder is assured when the electric clock rules the time. The eleotrie time system is being installed broadcast in public buildings and hotels. Keeps Milk Sweet Eight Days Milk sterilized by electricity keeps sweet for eight days, according to experiments conducted in the public stations of Liverpool. All harmful bacteria are killed by the injection of a rapidly alternating current at about 4,000 volts. The inllk is purified but its composition is not changed at all.
Liverpool finds its general health lecords improving with rapid strides since Uigmew system went into force. HOLLIER SALES CO. NEW IN LOCAL AUTO FIELD ToHru YV One of the latest automobile agencies to enter the local field is the Hollier Sales Company, located at 236 Halsey street. The new company is tho sole agents in northern New Jersey for the Hollier Eight, the Hollier Roadster and the Case car. Since November 1, when the sales company opened its doors, four Hollier cars have been sold and ten promises of sales in the spring have been received.
John J. Beam is president of the company, Kenody R. Ware is the general manager and Harry B. Oakes is sales manager. AH three men reside in Maplewood.
The Holder car is a newcomer in the automobile world, the 1915 model being the first of its kind. It is manufactured by the Lewis Spring and Axle Company, with factories at Jackson and Chelsea, which has been making automobile parts for more than fifty automobile concerns throughout the country. The roadsters have attracted considerable attention among those who have visited the salesrooms, and a large sale of cars is expected during the coming year. me case car HUM ueen on me uuwket for a number Tbe 1SI16 machine will not for shipment hero until January 1. Tlie sales company expects to take lip quarters at till Broad street, on the site of the old Third Presbyterian Church, in the spring.
A new auto sales building is to be erected there in the near future. A branch agency for the local firm has been established in New Brighton, Staten Island, and before the first of the year the company expects to locate branches in Morristown, Paterson and Elizabeth. TROLLEYS MAKE LIFE IN SUBURBS POSSIBLE BY JOHN TEBANCE KELLY. We have become so accustomed to the many conveniences in modern life that often fail to appreciate their value. Improvements come so rapidly that we are apt to take them as a matter of course.
The country-wide celebration of electrical prosperity week suggests that we stop a few moments and take mental stock of our affairs that we may better appreciate our opportunities and blessings. As an example, suppose we consider the modern electric street railway and compare it with previous conditions. The modern electric street car is the successor of the old horse car, and to a large extent it also succeeds the hack or that formerly handled the regular traffic between important centers and along certain routes. Bumped up and down and sidewise by the short horse cars running over rough tracks, in cold weather the passengers near the stove might be warm on one side only; they were chilly on the other side, and those at a distance were cold all over. The straw on the floor helped slightly to insulate the feet from the cold floor.
Humping Along Behind Horsepower. In the evening, a weak and uncertain light sufficed to chow the location of the smoky and lamp and to help the driver ascertain whether his had deposited their nickels in the box; friends might recognize one another, but reading was out of consideration. The cars were far apart, the schedule was rather uncertain, and the speed rarely exceeded six miles an hour. Took All Day to Get Anywhere. The horses occupied considerable space In the streets and their inabilI ity to stop or to back the car in emergency increased the difficulty cf handling congested conditions of traffic.
They added not a little to the wear and tear of the streets, to the cost of keeping the streets clean, to the amount of filth that was blown about by the wind, and to the defilement ol foodstuffs exposed for sale. With the application of electric motors to the cars, there came a host of advantages to the general public, mostly as direct and indirect results of the higher speed made practicable by the substitution of the more ample and controllable electro-mechanical power in place of the animals. The saving of time due to the higher speed and the more regular schedule of the electric cars, as compared with the former horse cars, is of far greater value to the community than is generally recognized. here Time Money. It is not extravagant to suppose that on the average, a person saves about twenty minutes each trip on a trolley car as compared with the time required by the older methods of travel.
If the time of the average MISS FLORENCE CASSASA NOW GODDESS ELECTRA How would you feel if your features were reproduced more than 150,000,000 times on immense bill- boards, on millions of posts' cards and photographs in thousands of newspapers, on the covers of magazines, on great electric signs and in millions of pamphlets, car cards, from one end of America to the other? Such is the honors that have come to a humble Brooklyn miss not yet out of her teens who was chosen by a jury of distinguished artists to represent the Goddess Kiectra In the nationwide iilcctriyal Prosperity Week campaign which closes December 4. In every city and town of the United States the fair countenance Miss Florence Cassasa, of 16 Russell place, Brooklyn, became a new message of optimism to 100,000,000 Americans. Electra as represented by Miss Cassasa is the most talked of figure In America today. The new maid of opportunity graces the design and emblems of the national prosperity movement set in motion last February by the great industries of this country headed by the electrical interests, whose investments alone are more than $3,000,000,000. passenger is worth thirty cents ail hour, the saving of twenty minutes is worth ten cents to him.
It thus follows that while he pays the company five cents for his ride, the company saves him ten cents worth of time and the passenger is five cents ahead for each ride in. addition to his transportation. As a specific case a street railway company in one of the Middle West cities carried approximately 147,000,000 revenue-paying passengers in one year, receiving from them about $7,350,000 in nickels. Assuming that the average passenger saved time worth twice his fare, the annual sav- mg to the community $14,700,000 in time alone in addition to the taxes laid and many other benefits accru- ing, such as appreciation in real estate values. The great speed of the trolley cars has a far more reaching value to the community than the direct money value of the time saved in transit.
Homes in the Country Possible. Assuming that the average person feels that he can afford to spend a more or less definitely limited time in traveling between his home and his work, say a half hour per trip, the faster schedule of the cars en- cbles him to live further away from i i his work. This makes available for residence purposes a much larger area I than would be practicable with slow transit. It opens many new addi- to the real estate market and renders available more new lots for the purchaser of moderate means. It enables a much larger proportion of the population to live in their own homes.
The home owner is likely to have a I healthier family because of light and air and of better playground facilities; their morals are apt to be better and the death rate is lower! than in the crowded districts, which characterize places with poor transit: facilities. The home owner is also better citizen. He is apt to spend his! spare time evenings and holidays1 about his home rather! than loafing in saloons or in other questionable places. Therewith he becomes a better employe or partner. He also takes more interest in civic affairs.
He is interested in helping elect honest and capable city officers, for he is now consciously a taxpayer, and not merely a renter. His former possible antipathy to is apt to change to sympathy with The whole tendency is toward less crime and better citizenship. The substitution of electric-mechanical power for propelling-the cars adds much to the convenience of travel. The higher speed with the greater weight of cars rc- quires better tracks and 'better cars. This increases the amount of travel.
The power, being independent of weather and of epidemics, conduces to greater regularity of schedules, less loss of time in waiting for cars, greater ability to make up lost time in case of delays toy blockade, or otherwise greater regular speed and greater reliability in general. Electricity Solves Nuisance Electricity is solving the smoke nuisance problem in many cities. A smoke abatement appliance in Pittsburgh removes the soot from 900 cubic feet of smoke a minute at a total cost of about one cent a day for operation. Electric currents precipitate the solid of iron oxide. A wire even containing a number of small pipes is placed at the top of a chimney.
Through this apparatus the smoke must pass. The electricity seizes the small particles floating in the smoke and combines them into large particles, which fall back into a bin by their own weight. Its application is not confined to smelting furnaces, for it has been found that the device works successfully on smoke from cement ore dust, soft coal and ashes. How Electricity Crows in South In ten years South jump in consuming electricity by the watt hours was from 18.000,000 to 356,000,000. This is the largest proportionate gain of any state in the country.
New York leads in output of electrical energy, more than 2,000,000,000 kilowatt hours being used in 1915. LIFE IS MADE BY KITCHENETTE Cooks Meals, Makes Ice Cream and Washes Dishes With Electricity. Christmas holidays turn the thoughts of many to that ever-interesting person, the "lonesome The modern bachelor is hardly a "lonesome cuss" any longer. Electricity has wrought a revolution to his methods of living, so that today he is a domesticated man. A bachelor, well-known for his parties, has solved the home problem.
He teamed with another and together they rented an apartment equipped with a "Bachelor's wherein he has all the conveniences of a real home on a reduced scale. In his electrical kitchenette, ten feet long and twenty-six inches ejeep, he prepares a full course dinner with little or no trouble. Here wonderful electrical home appliances have taken the place of the feminine touch. Electric ovenette, electric dishwasher, electric iron, ice cream freezer and vacuum cleaner make bachelor housekeping a pleasant task. The bachelor's old utensils have given place to the electrical ovenette.
sets the time switch for 6 and his dinner awaits him, already cooked when he arrives home at 6 o'clock. The accompanying Christmas menu, prepared by a famous New York cliff, is an ideal one for the modern "bacli." Bachelor's special service for four: ten cents; cereal, two cents; cream, five cents; broiled bacony six cents; electrical toast, live cents; coffee, four cents. Time, twenty minutes. Food cost, thirty-two cents. Toaster, percolator.
Grill for bacon and cereal. croquette, ten cents; asparagus on toast, twenty cents; sweet potatoes, five cents, bread, five cents; coffee, four cents: cake, ten cents. Time, thirty minutes. Food cost, fifty-four cents. Electric grill for croquettes, aspuragus and potatoes.
oysters, 23 cents; French fried potatoes, ten cents; electric toast, live cents; tea, ttvo cents; sliced lemon, two cents. Time, thirty minutes. Food cost, fourty-four cents. Electric grill for oysters, potatoes. Toaster, samovar.
DAVIS ELECTRIC COMPANY Electrical Contractors Can Install All These Devices Look Us Up This Week 30 Clinton Street Newark, N. J. Telephone 7401 Market Electrical appliances make attractive and useful Christmas gifts. This week we are selling household electrical appliances at reduced prices because it is Electrical Prosperity Week Four-Heat Electric Grili-a Handy Arficle Electric Grill Regular Price $5 Prosperity Week Price $4.25 Current to cook average meal costa only two cents Hot-Point Electric Irons, Sold Regularly ior $3.00, Can Be Bought This Week lor $2.50 Electric Toasters; Electric Percolators, Vacuum Cleaners and all other Electrical Appliances for the Home at a Discount of 15 Per Cent. Take Advantage of The Reductions PUBLIC SERVICE ELECTRIC COMPANY ATLANTIC The Long-Distance Electric In all problems of heavy service, electricity is the most dependable, economical and satisfactory power.
ATLANTIC Electric Trucks are furnished in 2, or 5 ton models, and are guaranteed to deliver 15 per cent, more mileage than any other electric truck of equal capacity and same equipment. Hundreds of manufacturers and mercantile houses unhesitatingly indorse the known superiority of ATLANTIC Long Distance Electric Trucks. Embodied in our new fhodels will be found every proven safety factor in construction; modern steering apparatus, allowing the driver extreme latitude and flexibility in traffic; maximum traction, smoother rolling, scientific load suspension, etc. Every ATLANTIC Truck leaving our factory carries with it an obligation of faithful performance, adequate service and a guarantee to deliver mileage plus beyond your requirements. Our organization is composed of experts in hauling problems.
The experience gained in mastering the problems of delivery in other branches would be of benefit to you. Let us know your requirements, and we will be glad to sub'mit our recommendations without obligation to you. Atlantic Electric Vehicle Co. 893-97 Frelinghuysen Avenue FACTORY: NEWARK, N. J.
Service Station and Garage, 287 Halsey Street. New York Office: Vanderbilt Building, 51 E. 42d Street, N. Y. City.
USE EVENING STAR WANT ADS. FOR RESULTS. FLEXOTONE ELECTRELLE turns your own Piano into a Player Piano, which in practical construction and musical perfection cannot be equaled. It is installed right inside your own piano. There is no alteration to the case or action of your instrument.
Just As the Musician Plays So you can express your musical feelings through the Flexotone Electrelle. You can bring forth the perfect melody and tone just as the trained pianist does with his sensitive finger tips. Completely Installed In your piano $260. Dally demonstrations. Write booklet.
Convenient Terms of payment. Knabe Warerooms Armstrong Piano Co. 603 BROAD ST. 1916 OVERLAND Model 5-Passenger Touring, taken in part payment for Hollier Eight. Has never been run.
HOLLIER SALES CO. 235 Halsey Street TELEPHONE 3316 MARKET CITY ADVERTIsem*nTS. OFFICE OF THE BOARD OF EXCISE OF THE CITY OF NEWARK. City Hall, November 26th, 1916. The following is the list of the names, residences and places of business of applicants for licenses, contained in all applications or petitions made to this board for the granting of licenses to sell spirituous, vinous, malt or brewed liquors, and not heretofore published according to law, to wit: EWALS.
Name. Place of Business. Residence George Dillon, 410 Washington place John Neugebauer, 400 18th Same place Fllllpo Ingalllano, 6 Bedford st. place Sigmund Sturm, 409 Halsey place Joseph Goldring, 261 Ferry at-Same place John Yauch, 42 Commerce st-Same place Emil Venter, 130 Maine st.Same place Samuel Cohen, 810 Bank st.Same place Max Kurtz, 166 Belmont av.Same place Valentine Wagner, 66 West st. place Vito Calabrazo, Morris Same place Adam Kistner, 431 16th av.Same place BEER Orange Brewery, 86 Hill Orange, N.
J.Same place Consolidated Bottling 381-338 GEORGE S. JEPHSON CO. INC. AUTOMOBILE Body Builders Painting Repairing Ask for our estimate 504 CENTRAL AVENUE Tel 1666 Mulberry V- CITY ADVERTIsem*nTS. Orange st.Same plac C.
WILLIAM HE1L.MANN. President I A. City Clerk. nov.17-1.
